7-Pointers to Understand the Basic Structure of a Marketing Dissertation
Students who have enrolled themselves in the field of management studies need to take an area of specialization. And most students go in with marketing of all the other disciplines. As we all are aware, marketing is an essential aspect of the business, and a product marketed properly reaches its target audience well. Taking marketing as a discipline allows the students to familiarize themselves with the subject and prepare them for the job market. But as with all courses, students will need to write their dissertation here too to earn their degrees. Marketing dissertation writing is challenging for students, and many students find it challenging to get it completed. Students need to acquire higher perspectives to complete their dissertation works.
Before writing your marketing dissertation, you must get all your facts right. Keep a check on the following areas.
· While choosing your topic, go for a simple topic, rather than a multi-faceted topic. Selecting a narrow topic helps you keep focused on the topic alone.
· Also, make sure you take up a topic which you are passionate about and weigh out the positives and negatives of the topic, then decide your argument whether you stand for it or against the concept.
· Collect all available data from different sources, and if your topic contains already researched concepts, then you are lucky enough to find good amounts of information.
After collecting all the required info, you can start writing your dissertation.
Marketing dissertation writing needs much of your focus, and to write a good dissertation, you must be aware of the dissertation’s structure. Most dissertations follow the below said structure:
1. The first page is the title page, which includes your title, name, date, department name, school/college/university, and why you have opted for this topic.
2. The next page most probably is the acknowledgment page where you can thank everyone who helped you get through this way.
3. The next is the abstract, which will provide all information depending on your topic, the sources where you collected the information, the methodology used, and the result.
4. After the abstract is the table of contents that provides information about the sections and chapters and the page numbers.
5. Next comes the main part of the dissertation, which includes the introduction (a brief explanation on the topic; the introduction is best written towards the end), literature review, methodology (the methods used), results, and discussion. This is how the central part looks in general. Still, there is always flexibility to add on more sections in this part if required.
6. The next part is the bibliography, where you record all the sources from which you have taken the information for your topic. References need to be structured according to the university norms.
7. The last part is the appendices, which will contain any figures, charts, surveys, questionnaires, interviews that need to be added.
It is how the dissertation needs to be structured. Still, as mentioned earlier, you need to devote all your time and effort to writing a dissertation. A simple option is to hire an expert to write your dissertation.
Summary: Writing a marketing dissertation is a tiresome process, and this blog post explains how to write a marketing dissertation.
